Logo
Logo
Login
Subscribe
latest
branding
design
campaigns
culture & lifestyle
about
about
airplane-takeoff

start here

Welcome to Brand Matters.

heart

authors

Get to know the writers

hands-praying

advertise

Direct access to your people.

sunglasses

community

(Coming soon)

Logo
Haaland and the last believable luxury

Culture

Opinion

Haaland and the last believable luxury

Jul 8, 2026

•

4 min read

You don't style an icon into existence

Inspiration

Design

You don't style an icon into existence

Jul 7, 2026

•

2 min read

 La Colombe and Uncommon. "Must be the coffee"

Inspiration

Ad of the Week

La Colombe and Uncommon. "Must be the coffee"

When brands stop casting characters and start telling the stories of real communities, advertising becomes culture.

Jul 8, 2026

•

1 min read

Your brand is probably invisible to half your customers right now

Opinion

+1

Your brand is probably invisible to half your customers right now

Jul 2, 2026

The fantasy of the simple life

Culture

+1

The fantasy of the simple life

Jul 1, 2026

Curated list of nice things - June edition

Inspiration

+1

Curated list of nice things - June edition

Jul 1, 2026

Wild Deodorant promises to make you drier than a nun’s 🫢

Campaigns

+1

Wild Deodorant promises to make you drier than a nun’s 🫢

Jul 1, 2026


ADVERTISEMENT


ADVERTISEMENT

Never miss a brand moment

Stay ahead of the brand moves that matter. Insights on strategy, campaigns, and cultural trends from people building brands in real time. Delivered every Thursday.

Join 50,000+ creatives, brand strategist and CMOs from around the world.

Deep Dive

What happens when you take the visionary out?

Deep Dive

What happens when you take the visionary out?

Everyone is replaceable" is what you tell yourself — until your best creative walks out the door. Jonathan Anderson's exit from Loewe is the rare case where the person who left had already made sure the work could stay.

Jun 24, 2026

•

4 min read

Birkenstock Playbook: How to build a brand that fashion has to come to

Deep Dive

Birkenstock Playbook: How to build a brand that fashion has to come to

Jun 18, 2026

•

6 min read

How the 2026 FIFA World Cup became the biggest brand machine in history

Deep Dive

How the 2026 FIFA World Cup became the biggest brand machine in history

Jun 11, 2026

•

6 min read

The NBA playoffs are a masterclass in brand theatre

Deep Dive

The NBA playoffs are a masterclass in brand theatre

Jun 4, 2026

•

6 min read

Your customers are your best marketers. Most brands have no idea.

Deep Dive

Your customers are your best marketers. Most brands have no idea.

May 28, 2026

•

7 min read

How entertainment brands are winning big time

Deep Dive

How entertainment brands are winning big time

May 14, 2026

•

8 min read

How ASICS went from a $27M loss to beating Nike on margin

Deep Dive

How ASICS went from a $27M loss to beating Nike on margin

Apr 29, 2026

•

9 min read

Deep Dive

Story Types

News

Deep Dive

Opinion

Inspiration

The Rundown

Interviews

Tips

Agency Life

Inspiration

 La Colombe and Uncommon. "Must be the coffee"

Inspiration

La Colombe and Uncommon. "Must be the coffee"

Jul 8, 2026

•

1 min read

You don't style an icon into existence

Inspiration

You don't style an icon into existence

Jul 7, 2026

•

2 min read

Curated list of nice things - June edition

Inspiration

Curated list of nice things - June edition

Jul 1, 2026

•

4 min read

Fonts actually worth licensing in June

Inspiration

Fonts actually worth licensing in June

Jun 24, 2026

•

2 min read

Don't Disappear: the campaign we built for the GLP-1 generation

Inspiration

Don't Disappear: the campaign we built for the GLP-1 generation

Jun 23, 2026

•

5 min read

We created a brand the GLP-1 category forgot to make

Inspiration

We created a brand the GLP-1 category forgot to make

Jun 15, 2026

•

7 min read

The Rundown

The Weekly Rundown: Your brand is probably invisible to half your customers right now

The Rundown

The Weekly Rundown: Your brand is probably invisible to half your customers right now

Jul 2, 2026

•

6 min read

The Weekly Rundown: How to find the angle your category is missing

The Rundown

The Weekly Rundown: How to find the angle your category is missing

Jun 25, 2026

•

6 min read

The Weekly Rundown: How the 2026 FIFA World Cup became the biggest brand machine in history

The Rundown

The Weekly Rundown: How the 2026 FIFA World Cup became the biggest brand machine in history

Jun 11, 2026

•

5 min read

Opinion

Haaland and the last believable luxury

Opinion

Haaland and the last believable luxury

Jul 8, 2026

•

4 min read

Your brand is probably invisible to half your customers right now

Opinion

Your brand is probably invisible to half your customers right now

Jul 2, 2026

•

3 min read

The fantasy of the simple life

Opinion

The fantasy of the simple life

Jul 1, 2026

•

3 min read

Opinion

Haaland and the last believable luxury

Opinion

Haaland and the last believable luxury

He's the story of this World Cup. So why can't anyone stop talking about his $5 hair tie?

Jul 8, 2026

•

4 min read

Your brand is probably invisible to half your customers right now

Opinion

Your brand is probably invisible to half your customers right now

Jul 2, 2026

•

3 min read

The fantasy of the simple life

Opinion

The fantasy of the simple life

Jul 1, 2026

•

3 min read

Everyone is watching something else

Opinion

Everyone is watching something else

Jun 24, 2026

•

4 min read

From Rolex to TAG Heuer: How LVMH took formula 1's time

Opinion

From Rolex to TAG Heuer: How LVMH took formula 1's time

Jun 17, 2026

•

4 min read

Sardinia and the hyperlocal code

Opinion

Sardinia and the hyperlocal code

Jun 11, 2026

•

5 min read

Even sleep is a project now

Opinion

Even sleep is a project now

Jun 2, 2026

•

4 min read

Ad of the Week

 La Colombe and Uncommon. "Must be the coffee"

Ad of the Week

La Colombe and Uncommon. "Must be the coffee"

Jul 8, 2026

•

1 min read

Wild Deodorant promises to make you drier than a nun’s 🫢

Ad of the Week

Wild Deodorant promises to make you drier than a nun’s 🫢

Jul 1, 2026

•

1 min read

Apple found a better way to talk about privacy

Ad of the Week

Apple found a better way to talk about privacy

Jun 17, 2026

•

2 min read

Tired of blending in?

Brand Matters is published by Lento Agency, a global creative agency built for brands that refuse to blend in. We don't chase trends - we create work that stops the scroll, breaks the mold, and makes people feel something.

branding

web & digital

design

video & motion

Let’s Talk
Let’s Talk

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links




Info

Lento Agency
Work
Contact Us

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links



Info
Lento Agency
Work
Contact Us

© 2026 Lento Agency.
beehiivPowered by beehiiv