The Weekly Rundown: The psychology of gear acquisition syndrome
Also: what everyone's watching women shrink again is really about, the fonts actually worth licensing this month, and the department store that treated bargain hunting as a condition to be treated.
The Weekly Rundown: How Nolan stayed the only voice in the room
Also: why BTS said no to a Grammy category built for them, the yoghurt brand that stopped listing what it left out, and the orthopedic shoe ad set during the zombie apocalypse.
Also: thirteen years of agencies copying the wrong half of the Oatly carton, what holds a global creative agency together when everything wants to fall apart, and Gap's biggest denim launch of the year being one girl on a bedroom floor.
Also: the five-dollar hair tie Haaland turned into the last believable luxury, the lone-genius myth Daft Punk, Björk and Gaga quietly killed, and La Colombe swearing it's the coffee when it obviously isn't.
The Weekly Rundown: The NBA playoffs are a masterclass in brand theatre
Also: why sleep has become another productivity project, the fonts actually worth licensing this month, and how Etsy is sounding human while everyone else is trying to fake it.
The Weekly Rundown: Stop treating UGC like an afterthought
Also: the epidemic of sameness hiding inside every brand collab you've seen this year, duck noodles and an unexpected design lesson from Thailand, and Four Seasons making public health content Gen Z actually watches.
The Weekly Rundown: Human taste will save your brand soul
Also: four women who were right about something small that sold for billions, the best ad hiding inside our masculinity panic, and our monthly list of nice things worth your attention.
The Weekly Rundown: How entertainment brands are winning big time
Also: the power couple quietly building modern luxury's infrastructure, the best brand film of the World Cup before a ball's been kicked, and the inspiration workflow that changed how our team thinks.
The Weekly Rundown: The $20 smoothie and the weaponization of wellness
Also: Blake Lively's anatomy of a slow-motion fall, Lay's figured out how to make Messi feel like your mate and how do you make something look real when the default is now fake.
The Weekly Rundown: How ASICS went from a $27M loss to beating Nike on margin
Also: how Rosalía turned a concert into a living gallery of Goya and Degas, the golden age of title design, and Marc Jacobs turning a bag launch into a scripted drama.
The Weekly Rundown: Rory McIlroy's win did more for WHOOP on Masters Sunday than any campaign ever could
Also: why the beauty industry's skin science claims are finally catching up with it, how Spotify put goosebumps on a billboard, and the Amazon's brand identity hiding in plain sight.
The Weekly Rundown: The best creative work in the world isn't coming from New York or London. It never was.
Also: the beauty industry's most expensive open secret, stealing soul for your packaging mockups, and Messi, Ronaldo, Mbappé and Vinícius Jr. immortalised in LEGO.
The Weekly Rundown: How the world's most celebrated restaurant destroyed itself in a single Instagram post
Also: how boring businesses are quietly going viral, ur curated list of nice things for March, and Dulux celebrating 65 years of a dog that wandered onto a shoot by accident and never left.
The Weekly Rundown: Your algorithm and the manosphere have more in common than you think
Also: the Airbnb ad we made without shooting a single frame, Rocky on why no is worth more than the deal, and Graza's first real campaign after four years of avoiding them.
The Weekly Rundown: Athletes stopped being the product. They became the platform.
Also: How to lose an Oscar in ten days, the Nike x IKEA collection that never existed, and Saucony’s four-minute film about running that barely mentions running.
The Weekly Rundown: What Shein understood that the fashion industry refused to
Also: The silent luxury myth and where it actually comes from, TrustedHousesitters' campaign that wins by showing rather than convincing, and how Justified Studio made enterprise AI branding look like it means it.
