Culture
The bigger picture behind creativity. Cultural shifts, creative movements, and the people shaping how brands show up in the world.
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Culture
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Everyone's watching women shrink again
Body positivity didn't end. It was only ever a truce, and the truce just ran out.
Aug 18, 2026
Culture
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One ballot, one flesh
A tradwife influencer with half a million followers wants your husband to cast your vote for you. She's already outvoted the room by herself.
Aug 11, 2026
Culture
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A door, or a door painted on a wall
The Grammys say it's recognition. BTS say it's division. Both are describing the same structure honestly, which is exactly why this doesn't resolve.
Aug 5, 2026
Culture
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The number that replaced the calorie
How protein stopped being a nutrient and became the one number we're allowed to count up — in a moment when nothing else about food feels sure.
Jul 30, 2026
Culture
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The business of nostalgia
Gen Z is paying luxury prices for discontinued technology, and every film the industry makes is one it already made. Nostalgia stopped being a feeling and became a business model.
Jul 22, 2026
Culture
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Haaland and the last believable luxury
He's the story of this World Cup. So why can't anyone stop talking about his $5 hair tie?
Jul 8, 2026
Culture
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The fantasy of the simple life
Agritourism, digital detox retreats and gardening-themed plates are selling us a return to the land. What we're actually paying for is an afternoon without anyone saying "automated workflow."
Jul 1, 2026
Culture
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Everyone is watching something else
The internet split culture into a billion private editions, then convinced each of us we were reading the front page.
Jun 24, 2026
Culture
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From Rolex to TAG Heuer: How LVMH took formula 1's time
Rolex spent a decade timing Formula 1 quietly. LVMH paid double to make sure you'd notice. The handover says less about watches than about us.
Jun 17, 2026
Culture
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Sardinia and the hyperlocal code
A shopkeeper who names her pasta in Sardinian first, a farmer with no address, and what big brands keep getting wrong about local.
Jun 11, 2026
Culture
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Even sleep is a project now
Wellness used to be about feeling better. Now it's about doing more. From mouth tape to sleep scores, a new culture of self-optimisation has turned even rest into another task on the to-do list.
Jun 2, 2026
Culture
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The epidemic of sameness: when brand collaborations became substitutes
Crocs put donuts on your feet. Arc'teryx put fireworks on a Tibetan mountain. Wuthering Heights got a Maude candle that smells like the moors.
May 28, 2026
Culture
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4 women were right about something small. Then it sold for billions.
Corporations could replicate it in a lab by Tuesday. They paid anyway. So what were they actually buying?
May 20, 2026
Culture
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Meet the Gredes: the power couple building modern luxury’s infrastructure
While the headlines chase celebrity, Jens and Emma Grede are building the infrastructure that converts that attention into a machine for scaling relevance into value globally.
May 12, 2026
Culture
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Blake Lively: Anatomy of a slow-motion fall
When a perfectly curated image starts to slip, everything that once felt under control begins to unravel. For years, it all seemed seamless—until it didn’t. This is how a fall unfolds in real time.
May 6, 2026
Culture
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LUX: Rosalía’s stage as a living gallery of art and power
The Spanish artist whose shows sell out in minutes has created a paradox: a mass spectacle that functions as legitimate fine art without ever stopping being a concert.
Apr 29, 2026
Culture
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What the Biebers actually built at Coachella
While the internet debated Justin’s set, Rhode quietly ran a parallel play — turning Coachella into a multi million dollar brand moment for the couple.
Apr 21, 2026
Culture
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Skin doesn't lie, even when your brands did
How K-beauty didn't just change what we put on our faces — it changed what we demand from any brand that asks for our trust
Apr 15, 2026
Culture
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The new rule of beauty: don't look done, don't admit It
On the quiet rise of surgical results and the language designed to hide them.
Apr 9, 2026
