Opinion
POV-driven analysis and commentary on what's happening in the industry.
All Posts
Culture
+1
The culture of cancellation has a sequel
The internet that destroys a reputation in 72 hours is the same internet that documents the comeback. It was always building the audience for both.
Mar 25, 2026
Culture
+1
Your algorithm and the manosphere have more in common than you think
Louis Theroux went inside the manosphere and found lonely young men being sold significance by salesmen. The uncomfortable part isn't what he found. It's how familiar the model looks from the outside.
Mar 18, 2026
Opinion
+1
Athletes stopped being the product. They became the platform.
From David Falk's 1985 royalty clause to Flau'jae Johnson's equity stake — why the commercial relationship between brands and human attention is being permanently repriced.
Mar 12, 2026
Culture
+1
How to lose an Oscar in ten days
Awards season is a branding game, where perception, strategy, and public narrative can matter as much as the performance itself.
Mar 11, 2026
Culture
+1
The myth of silent luxury has a return address
Everyone is referencing Carolyn Bessette. Almost nobody understands what they're actually referencing.
Mar 4, 2026
Opinion
+1
The Scarcity Playbook: Why "sold out" stopped working
There are two ways to build scarcity into a brand. One burns hot and exhausts itself. The other compounds quietly for decades. Most strategy sessions are still asking for the wrong one.
Feb 26, 2026
Culture
+1
What the Winter Olympics gets right that brands keep getting wrong
A samba on snow, a wolfdog on the track, and what brands keep missing at the Winter Olympics.
Feb 26, 2026
Opinion
+1
The dirty secret about boycotts: most of them don't work
How Goya gained 22% in sales while 75% of social media screamed boycott, Bud Light lost its throne by apologising to everyone, and the brands actually winning stopped caring what the internet thinks
Feb 19, 2026
Opinion
+1
When your brand becomes the ritual
Why Strava owns the run, Beauty of Joseon owns the morning sink, and Guinness owns the wait.
Feb 12, 2026
Culture
+1
How Latin maximalism redefined America’s biggest night
Bad Bunny brought his whole world to the Super Bowl. 123 million people watched—some saw a spectacle, others saw home.
Feb 12, 2026
Opinion
+1
Creator-led ads are changing how brands show up at the Super Bowl
As Super Bowl LX approaches, brands are splitting strategy between broadcast credibility and creator-led distribution.
Feb 6, 2026
Opinion
+1
Why brands that work everywhere now work nowhere
How Nike, Spotify, and Starbucks became local natives with global superpowers
Jan 28, 2026
Opinion
+1
Beyond the tote bag: The new rules for sustainable merch
What happens when brands stop treating merchandise as "stuff with a logo" and start engineering products people actually keep
Dec 12, 2025
Opinion
+1
The forgotten sense that's costing you sales
Why the music playing in your store right now is either making you money or losing it—and you probably don't even know which.
Dec 5, 2025
Opinion
+1
The imperfection shift: Why polish is out
Why audiences are choosing raw and real over perfect and produced.
Oct 30, 2025
Opinion
+1
Healing is hot right now
After eight years with traditional healers, here's what the wellness industry doesn't understand about transformation.
Oct 23, 2025
Culture
+2
Saudi Arabia’s $6 billion brand play is working. And we let it.
From boxing rings to comedy stages, Saudi Arabia is rewriting its global image - one billion-dollar event at a time.
Oct 10, 2025
Culture
+2
The uncomfortable truth about customer motivations
Stop trying to predict cultural trends. Start focusing on how you show up every single day.
Sep 18, 2025
Opinion
+1
How Trends Are Slowly Killing Your Creativity
The branding trap nobody talks about until your ideas start looking like everyone else's.
Sep 4, 2025
Culture
+1
The Language of Flavor
How three brands preserve, translate and rebel with their culture.
Aug 14, 2025
Opinion
+1
Make Me Feel It: When Brands Stop Talking and Start Living
Why your brain chooses Subway's smell over your logo and the smart brands that figured this out.
Aug 7, 2025
Culture
+1
Nomads Before Wi-Fi: What the Originals Got Right
Ancient nomads didn't move to escape Monday meetings. They moved to survive. The difference changes everything about how you should.
Jul 24, 2025
Opinion
+1
The Safety Trap: Why Playing It Safe Is Killing Your Brand
How Liquid Death, Graza, and Dr. Squatch escaped the beige trap
Jul 17, 2025
