Daft Punk's helmet, Björk's album cover, the shoes Gaga couldn't walk in — three design legends, and not one of them was the work of a single mind. A look at why the lone-genius creative is a myth the best work never believed.
Don't Disappear: the campaign we built for the GLP-1 generation
Somewhere between client projects we asked ourselves what it would look like to build a real campaign from scratch — strategy to screen, zero budget, zero original footage. This is the answer.
We created a brand the GLP-1 category forgot to make
One in eight Americans is on a GLP-1. The brands built around them all made the same error without realising it. This quarter we built the one that didn't. Introducing Verve.
Four typefaces worth licensing this month — from Type of Feeling's quietly authoritative condensed serif to Blaze Type's dark editorial system, now gone global.
Four releases from foundries that actually had something to say this month — industrial grit, pre-modernist friction, a Futura successor that works, and one free option that keeps punching above its weight class.
Four typefaces earning their keep this month — from a Buenos Aires collective's variable masterpiece to Google finally releasing its most-tested UI font to the public.
We made a spec ad for Airbnb without shooting a single frame
Somewhere between client projects we asked ourselves what it would look like to build a real campaign from scratch — strategy to screen, zero budget, zero original footage. This is the answer.
How&How built a sleep-friendly ice cream brand the rest of the freezer aisle couldn't touch
The entire ice cream category is designed for sunny afternoons. Most people eat it at 11pm on the sofa. Nobody had done anything about that. Until now.
