Logo
Logo
Login
Subscribe
latest
branding
design
campaigns
culture & lifestyle
about
about
airplane-takeoff

start here

Welcome to Brand Matters.

heart

authors

Get to know the writers

hands-praying

advertise

Direct access to your people.

sunglasses

community

(Coming soon)

Inspiration

Work, ideas, and creative sparks worth seeing.

All Posts

Fonts worth licensing right now in March

Inspiration

+1

Fonts worth licensing right now in March

Four typefaces earning their keep this month — from a Buenos Aires collective's variable masterpiece to Google finally releasing its most-tested UI font to the public.

Mar 24, 2026

Natalia Gomez Uyabán
Natalia Gomez Uyabán
We made a spec ad for Airbnb without shooting a single frame

Inspiration

+1

We made a spec ad for Airbnb without shooting a single frame

Somewhere between client projects we asked ourselves what it would look like to build a real campaign from scratch — strategy to screen, zero budget, zero original footage. This is the answer.

Mar 16, 2026

Tom Mackay
Tom Mackay
Inside the Nike x IKEA collection we built without either brand knowing

Inspiration

+1

Inside the Nike x IKEA collection we built without either brand knowing

Those AI collabs dominating your feed? We made one from scratch—strategy, art direction, prompts, and the workflow behind every shot.

Mar 10, 2026

Tom Mackay
Tom Mackay
Justified Studio made enterprise AI branding stop apologizing for itself

Inspiration

+1

Justified Studio made enterprise AI branding stop apologizing for itself

The Fractal Glass identity for Indicium AI is what happens when a studio refuses to treat corporate as a constraint

Mar 4, 2026

Tom Mackay
Tom Mackay
How&How built a sleep-friendly ice cream brand the rest of the freezer aisle couldn't touch

Inspiration

+1

How&How built a sleep-friendly ice cream brand the rest of the freezer aisle couldn't touch

The entire ice cream category is designed for sunny afternoons. Most people eat it at 11pm on the sofa. Nobody had done anything about that. Until now.

Feb 26, 2026

Tom Mackay
Tom Mackay
Studio OKGO turned a Seoul café into a storybook about ordinary time

Inspiration

+1

Studio OKGO turned a Seoul café into a storybook about ordinary time

The Ephemera rebrand works because the concept drove the design — not the other way around

Feb 19, 2026

Tom Mackay
Tom Mackay
Tango learned Gen Z reads design systems the way boomers read copy

Inspiration

+1

Tango learned Gen Z reads design systems the way boomers read copy

Bloom built a rebrand that treats digital disruption as behavior, not decoration—which is either brave or the only option left

Feb 12, 2026

Tom Mackay
Tom Mackay
Norwex made cleaning cloths look like skincare

Inspiration

+1

Norwex made cleaning cloths look like skincare

The Workroom turned a 30-year MLM business into something Sephora shoppers might actually consider

Jan 24, 2026

Tom Mackay
Tom Mackay
WeightWatchers stopped pretending it isn't about weight loss

Inspiration

+1

WeightWatchers stopped pretending it isn't about weight loss

Mrs&Mr made WeightWatchers look medical without losing the warmth that built a 60-year brand

Jan 21, 2026

Tom Mackay
Tom Mackay
Saint-Urbain branded Yoshi matcha liqueur without the clichés

Inspiration

+1

Saint-Urbain branded Yoshi matcha liqueur without the clichés

How the studio made matcha liqueur branding work by choosing jazz over Japanese stereotypes.

Jan 20, 2026

Tom Mackay
Tom Mackay

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links




Info

Lento Agency
Work
Contact Us

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links



Info
Lento Agency
Work
Contact Us

© 2026 Lento Agency.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv