Some typefaces are built to last. Others are built to break the rules. This October, we're making room for both. From three decades of meticulous refinement to experimental forms that demand attention, our four picks prove there's no single formula for great typography. Exemplar, Raimundo, GRX, and Solar each bring something worth looking twice at.
It doesn’t usually take three decades to design a typeface, but Exemplar is the exception. Göran began drawing the first iterations in 1994 on a Power Macintosh 7100. Thirty years and countless redraws later, the system is finally complete. To mark the release, Letters from Sweden carved its history into three street signs—one for each address and decade where it took shape. While it’s the product of many minds and hands over the years, it could not have existed without Göran. It is a life's work, made permanent at last. The final family is a massive technical achievement, spanning Latin, Cyrillic, Greek, and Arabic across five weights and italics, with 1,018 glyphs supporting 370 languages.
Why we like it: You can feel the weight of thirty years of refinement in the letterforms. Exemplar isn't just another functional release; it’s a masterclass in persistence and precision. The vast multi-script coverage makes it an absolute powerhouse for global rollouts, but the story behind it gives it a soul that most highly engineered, large-scale typefaces lack. It is a genuine legacy project that operates with absolute contemporary efficiency.
Best for: Global brand systems · Wayfinding and environmental signage · Comprehensive corporate identities · Any project requiring vast multi-script language support
Latinotype consistently excels at injecting a distinct, warm energy into highly usable systems, and Raimundo is their latest triumph in that lane. It balances a robust, confident skeleton with a soft, humanist touch. The letterforms are organic and inviting, featuring subtle curves and a dynamic rhythm that prevents running text from feeling static. It brings an approachability to the page without ever tipping into caricature.
Why we like it: Raimundo solves the classic client request: "Make it professional, but friendly." It carries enough weight and structure to command a headline, but its underlying humanist DNA ensures it never feels aggressive. It is a highly versatile tool for brands that need to communicate authority with a smile.
Best for: Food and beverage packaging · Editorial features · Approachable consumer tech · DTC brands seeking a warmer tone
GRX is a retail type family five years in the making, driven by the tension between historical serif traditions and contemporary experimental design. While many historically inspired faces stay safely within established conventions, GRX challenges them by treating letterforms as pure graphic elements where aesthetics and legibility carry equal weight.
Why we like it: GRX makes zero apologies for not prioritizing readability at small scales. It was designed specifically to dominate large-scale display applications where the typography is the primary visual centerpiece. The high-contrast forms, sweeping calligraphic curves, and pronounced ink traps create a rhythm that feels incredibly energetic, fast, and effortless despite the half-decade of iteration behind it. Packed with discretionary ligatures and stylistic sets, it functions less like a standard font and more like a robust graphic toolkit, encouraging designers to shape the letterforms into highly distinct compositions.
Best for: Large-scale display applications · Contemporary poster design · Experimental brand identities · Any project where the type needs to act as the visual centerpiece
Dinamo doesn’t just draw alphabets; they engineer complex typographic software. Solar is their latest exploration into the space where mechanical rigor meets organic movement. Built with the foundry's signature Swiss-contemporary edge, Solar pushes the boundaries of variable font technology, allowing designers fluid control over weight and presence. It is structurally sound but features the kind of deliberate, hyper-specific quirks that instantly give a layout a contemporary pedigree.
Why we like it: Dinamo typefaces always come with an inherent "cool factor," but Solar earns it through sheer technical brilliance. It allows for an incredible range of expression within a single file. You can dial it back for serious, structured applications, or push its parameters to create layouts that feel distinctly futuristic. It is a typeface designed for how we consume media right now.
Best for: Contemporary art and exhibition identities · Cutting-edge editorial design · Experimental digital interfaces.
Four very different typefaces, four distinct approaches to what typography can do. Exemplar proves that precision is worth the wait, Raimundo brings warmth to structure, GRX turns letterforms into graphic statements, and Solar shows just how far technology can push expression. What connects them isn't a shared aesthetic, but a clear sense of purpose. Whether you're building a global identity or making a headline impossible to ignore, the best typefaces don't just look good. They know exactly what they're there to do.
