Campaigns

Showcase of standout advertising and marketing work. The best creative executions across all channels.

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Campaigns

McCain found the brief hiding inside our masculinity panic

'The Dad Joke Effect' by adam&eve\TBWA encourages fathers of pre-teen sons to keep them close through laughter and it's absolutely brilliant.

May 20, 2026

Tom Mackay

Campaigns

The World Cup hasn't even started and Adidas has already won it

Fifty-six million views in five days. A five-minute film that's already entered the conversation with the greatest World Cup ads ever made.

May 12, 2026

Tom Mackay

Campaigns

Lay's figured out how to make Messi feel like your mate

While every other sponsor fights for pitch-side boards, Lay's built a WhatsApp group. Ten million people joined before the tournament even started.

May 7, 2026

Tom Mackay

Campaigns

Marc Jacobs taps Rachel Sennott to launch Scene Bag with scripted microdrama

The writer-actress behind Bottoms and I Love LA brings her signature register — desperate visibility-chasing, played for laughs — to the brand's first episodic content platform.

Apr 29, 2026

Tom Mackay

Campaigns

Pinterest's new campaign has one message: get off your phone

The "go offline" campaign is smart positioning and a transparent corporate maneuver. Both things are true, and that's what makes it interesting.

Apr 20, 2026

Tom Mackay

Campaigns

Spotify put goosebumps on a billboard and let your body do the rest

In a year of synthetic everything, a team in Cape Town got a freezer, some feathers and a camera — and made the most honest case for Premium Spotify has ever put out

Apr 13, 2026

Tom Mackay

Campaigns

Messi, Ronaldo, Mbappe & Vini Jr. immortalised by LEGO

"Everyone Wants a Piece" solved the impossible brief hiding inside the obvious one

Apr 6, 2026

Tom Mackay

Campaigns

Dulux marks 65 years of its dog mascot with new campaign

Ogilvy UK's "Life Is What You Paint It" celebrates life's modern milestones for the Dulux mascot's 65th anniversary and makes a quiet case for why the best brand assets are the ones you never kill

Mar 31, 2026

Tom Mackay

Campaigns

Patrón hired Guillermo del Toro to film a tequila pour

His first commercial. Apparently his last — and BBH USA built an entire campaign around that fact.

Mar 23, 2026

Tom Mackay

Campaigns

Graza spent four years avoiding ads. Then they made some.

The squeeze bottle brand that won on vibes just bet its mayo launch on broadcast TV — which is either a sign they've grown up or that Hellmann's is scarier than it looks.

Mar 19, 2026

Tom Mackay

Campaigns

Saucony's four-minute film about running has almost nothing to do with running

A year after an 18% revenue drop, the brand made the most confident piece of advertising in the category

Mar 10, 2026

Tom Mackay

Campaigns

TrustedHousesitters Figured Out What Pet Owners Already Know

'There's No Place Like Home' is the rare campaign that doesn't fight what people already believe — it simply shows it.

Mar 2, 2026

Tom Mackay

Campaigns

NIOD made the city the villain and called it a facial

Getting half a million pounds of media for free is a nice trick. Making people actually watch what you did with it is the harder part.

Feb 26, 2026

Tom Mackay

Campaigns

Tony's Chocolonely put exploitation in a headlock for its first TV ad

Getting half a million pounds of media for free is a nice trick. Making people actually watch what you did with it is the harder part.

Feb 19, 2026

Tom Mackay

Campaigns

Pepsi turned Coke's polar bear into a therapy patient and it's genius

Taika Waititi made stealing your competitor's mascot feel like empathy instead of a cheap shot

Feb 12, 2026

Tom Mackay

Campaigns

Anthropic turns OpenAI's ad decision into Super Bowl positioning play

Anthropic weaponized OpenAI's most controversial decision three weeks after it happened—which is either brilliant timing or easy opportunism

Feb 5, 2026

Tom Mackay

Campaigns

ASICS makes the world sing 'Good Vibrations' inside a runner's head

AGIT8 bets that joy sells better than PRs when everyone's tired of toxic fitness culture

Jan 28, 2026

Tom Mackay

Campaigns

Cadbury's 'Homesick' proves the best generosity comes with a bite missing

VCCP's eight-year platform keeps working because imperfect gestures beat manufactured sentiment

Jan 28, 2026

Tom Mackay

Campaigns

Equinox used AI slop to sell physical reality

The work proves discomfort scales better than aspiration when you're selling to people who already have everything

Jan 28, 2026

Tom Mackay

Deep Dive

TripAdvisor's Rebrand That Chose Humans Over Algorithms

Most saw a design refresh. The real story is how TripAdvisor repositioned against Google, AI, and big OTAs with one strategic bet

Aug 21, 2025

Tom Mackay

Campaigns

McCain found the brief hiding inside our masculinity panic

The World Cup hasn't even started and Adidas has already won it

Lay's figured out how to make Messi feel like your mate

Marc Jacobs taps Rachel Sennott to launch Scene Bag with scripted microdrama

Pinterest's new campaign has one message: get off your phone

Spotify put goosebumps on a billboard and let your body do the rest

Messi, Ronaldo, Mbappe & Vini Jr. immortalised by LEGO

Dulux marks 65 years of its dog mascot with new campaign

Patrón hired Guillermo del Toro to film a tequila pour

Graza spent four years avoiding ads. Then they made some.

Saucony's four-minute film about running has almost nothing to do with running

TrustedHousesitters Figured Out What Pet Owners Already Know

NIOD made the city the villain and called it a facial

Tony's Chocolonely put exploitation in a headlock for its first TV ad

Pepsi turned Coke's polar bear into a therapy patient and it's genius

Anthropic turns OpenAI's ad decision into Super Bowl positioning play

ASICS makes the world sing 'Good Vibrations' inside a runner's head

Cadbury's 'Homesick' proves the best generosity comes with a bite missing

Equinox used AI slop to sell physical reality

TripAdvisor's Rebrand That Chose Humans Over Algorithms

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