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Where creativity meets craft. Typography, motion, product, and digital design that bring ideas to life.

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Norwex Made Cleaning Cloths Look Like Skincare

Inspiration

+1

Norwex Made Cleaning Cloths Look Like Skincare

The Workroom turned a 30-year MLM business into something Sephora shoppers might actually consider

Jan 24, 2026

Tom Mackay
Tom Mackay
WeightWatchers stopped pretending it isn't about weight loss

Inspiration

+1

WeightWatchers stopped pretending it isn't about weight loss

Mrs&Mr made WeightWatchers look medical without losing the warmth that built a 60-year brand

Jan 21, 2026

Tom Mackay
Tom Mackay
Saint-Urbain branded Yoshi matcha liqueur without the clichés

Inspiration

+1

Saint-Urbain branded Yoshi matcha liqueur without the clichés

How the studio made matcha liqueur branding work by choosing jazz over Japanese stereotypes.

Jan 20, 2026

Tom Mackay
Tom Mackay
The New Era of Lento: Creating What’s Next

Design

+1

The New Era of Lento: Creating What’s Next

A new identity. A sharper focus. A vision for creativity without limits.

Mar 11, 2025

Tom Mackay
Tom Mackay

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