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Aug 11, 2026
A tradwife influencer with half a million followers wants your husband to cast your vote for you. She's already outvoted the room by herself.
Inspiration
Two months working across Europe taught me a paradox: having a job to do made the trip more relaxing, not less.
Campaigns
How deleting the "Hippie Tax" and burning its own origin story made a fermented vinegar drink worth $1.95 billion to PepsiCo.
The Rundown
Aug 6, 2026
Also: why BTS said no to a Grammy category built for them, the yoghurt brand that stopped listing what it left out, and the orthopedic shoe ad set during the zombie apocalypse.
Deep Dive
Aug 5, 2026
Every studio is racing to cut costs with AI. Nolan shot the whole thing on cameras nobody else had — and refused to shortcut a single frame.
The Grammys say it's recognition. BTS say it's division. Both are describing the same structure honestly, which is exactly why this doesn't resolve.
A deadpan zombie apocalypse proves that when the world ends, comfortable shoes still matter.
Aug 4, 2026
Meet iLiyo: a new identity, packaging system and website built around pleasure—not the usual language of health food.
Jul 30, 2026
Also: purpose is dead and behaviour is the brand, our July list of nice things, and the floor Jamiroquai couldn't afford in 1996.
