start here
Welcome to Brand Matters.
authors
Get to know the writers
advertise
Direct access to your people.
community
(Coming soon)
All Posts
Campaigns
+1
/
Jan 28, 2026
AGIT8 bets that joy sells better than PRs when everyone's tired of toxic fitness culture
VCCP's eight-year platform keeps working because imperfect gestures beat manufactured sentiment
The work proves discomfort scales better than aspiration when you're selling to people who already have everything
Culture
Five stories that shifted how brands operate this week—from Apple's $13 bet against Adobe to the moment ChatGPT turned helpful answers into ad space.
Five stories that show how brands are moving faster, building smarter, and solving problems no one else noticed.
The Rundown
Jan 24, 2026
Inspiration
The Workroom turned a 30-year MLM business into something Sephora shoppers might actually consider
Jan 21, 2026
Mrs&Mr made WeightWatchers look medical without losing the warmth that built a 60-year brand
Jan 20, 2026
How the studio made matcha liqueur branding work by choosing jazz over Japanese stereotypes.
