The Weekly Rundown: Athletes stopped being the product. They became the platform.
Also: How to lose an Oscar in ten days, the Nike x IKEA collection that never existed, and Saucony’s four-minute film about running that barely mentions running.
Athletes stopped being the product. They became the platform.
From David Falk's 1985 royalty clause to Flau'jae Johnson's equity stake — why the commercial relationship between brands and human attention is being permanently repriced.
The Weekly Rundown: What Shein understood that the fashion industry refused to
Also: The silent luxury myth and where it actually comes from, TrustedHousesitters' campaign that wins by showing rather than convincing, and how Justified Studio made enterprise AI branding look like it means it.
The Shein Playbook: Stop listening to your customers. Start watching them.
How a company banned from Meta, condemned by sustainability reports, and threatened with legislation in three countries became the infrastructure the fashion industry runs on.
