Logo
Logo
Login
Subscribe
latest
branding
design
campaigns
culture & lifestyle
about
about
airplane-takeoff

start here

Welcome to Brand Matters.

heart

authors

Get to know the writers

hands-praying

advertise

Direct access to your people.

sunglasses

community

(Coming soon)

Logo

Archive

All Posts

The Weekly Rundown: How the world's most celebrated restaurant destroyed itself in a single Instagram post

The Rundown

/

Apr 2, 2026

The Weekly Rundown: How the world's most celebrated restaurant destroyed itself in a single Instagram post

Also: how boring businesses are quietly going viral, ur curated list of nice things for March, and Dulux celebrating 65 years of a dog that wandered onto a shoot by accident and never left.

Tom Mackay
Tom Mackay
How to make boring businesses go viral

Inspiration

+1

/

Apr 2, 2026

How to make boring businesses go viral

The biggest creative opportunity right now isn't in fashion, entertainment, or tech. It's in the briefs nobody wanted.

Tom Mackay
Tom Mackay
The end of Noma's controlled narrative

Culture

+1

/

Apr 2, 2026

The end of Noma's controlled narrative

René Redzepi spent twenty years building the mythology of the world's greatest restaurant. It took thirty-five former employees to dismantle it.

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
Dulux marks 65 years of its dog mascot with new campaign

Campaigns

+1

/

Mar 31, 2026

Dulux marks 65 years of its dog mascot with new campaign

Ogilvy UK's "Life Is What You Paint It" celebrates life's modern milestones for the Dulux mascot's 65th anniversary and makes a quiet case for why the best brand assets are the ones you never kill

Tom Mackay
Tom Mackay
Curated list of nice things for March

Inspiration

+1

/

Mar 31, 2026

Curated list of nice things for March

Curated monthly inspiration from the objects, spaces, and weird ideas that got our attention.

Emi Cerutti
Emi Cerutti
The Weekly Rundown: How Yeti charged 10x and made it feel obvious

The Rundown

/

Mar 26, 2026

The Weekly Rundown: How Yeti charged 10x and made it feel obvious

Also: cancel culture's complicated sequel, fonts worth knowing before everyone else does, and the most obsessive tequila ad ever made.

Tom Mackay
Tom Mackay
Yeti Playbook: How Yeti charged 10x and made it feel obvious

Deep Dive

+1

/

Mar 26, 2026

Yeti Playbook: How Yeti charged 10x and made it feel obvious

Two brothers from Texas ignored every rule of commodity markets, charged ten times the going rate, and let a grizzly bear make their case. Culture did the rest.

Tom Mackay
Tom Mackay
The culture of cancellation has a sequel

Culture

+1

/

Mar 25, 2026

The culture of cancellation has a sequel

The internet that destroys a reputation in 72 hours is the same internet that documents the comeback. It was always building the audience for both.

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
Fonts worth licensing right now in March

Inspiration

+1

/

Mar 24, 2026

Fonts worth licensing right now in March

Four typefaces earning their keep this month — from a Buenos Aires collective's variable masterpiece to Google finally releasing its most-tested UI font to the public.

Natalia Gomez Uyabán
Natalia Gomez Uyabán
Load more

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links

About
Advertise
Authors

Info

Lento Agency
Work
Contact Us

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links
About Us
Advertise
Authors

Info
Lento Agency
Work
Contact Us

© 2026 Lento Agency.
beehiivPowered by beehiiv