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Curated list of nice things April

Inspiration

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May 6, 2026

Curated list of nice things April

Curated monthly inspiration from the objects, spaces, and weird ideas that got our attention.

Emi Cerutti
Emi Cerutti
The Weekly Rundown: How ASICS went from a $27M loss to beating Nike on margin

The Rundown

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Apr 30, 2026

The Weekly Rundown: How ASICS went from a $27M loss to beating Nike on margin

Also: how Rosalía turned a concert into a living gallery of Goya and Degas, the golden age of title design, and Marc Jacobs turning a bag launch into a scripted drama.

Tom Mackay
Tom Mackay
How ASICS went from a $27M loss to beating Nike on margin

Deep Dive

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Apr 29, 2026

How ASICS went from a $27M loss to beating Nike on margin

The brand that spent a decade on the clearance rack is now outrunning Nike on margin. The playbook is worth understanding.

Tom Mackay
Tom Mackay
Marc Jacobs taps Rachel Sennott to launch Scene Bag with scripted microdrama

Campaigns

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Apr 29, 2026

Marc Jacobs taps Rachel Sennott to launch Scene Bag with scripted microdrama

The writer-actress behind Bottoms and I Love LA brings her signature register — desperate visibility-chasing, played for laughs — to the brand's first episodic content platform.

Tom Mackay
Tom Mackay
LUX: Rosalía’s stage as a living gallery of art and power

Culture

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Apr 29, 2026

LUX: Rosalía’s stage as a living gallery of art and power

The Spanish artist whose shows sell out in minutes has created a paradox: a mass spectacle that functions as legitimate fine art without ever stopping being a concert.

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
The golden age of title design is here

Inspiration

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Apr 28, 2026

The golden age of title design is here

Sixty seconds of motion, type, and psychological easter eggs doing real work before a single line of dialogue.

Natalia Gomez Uyabán
Natalia Gomez Uyabán
The Weekly Rundown: How the Biebers played Coachella at a different level

The Rundown

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Apr 23, 2026

The Weekly Rundown: How the Biebers played Coachella at a different level

Also: stop copying campaigns and start stealing questions, the fonts that caught our eye in April, and Pinterest telling you to get off your phone.

Tom Mackay
Tom Mackay
Stop copying campaigns. Start stealing questions.

Opinion

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Apr 21, 2026

Stop copying campaigns. Start stealing questions.

You know the meeting. Someone spent the weekend scrolling. By Monday morning they'd already decided what they wanted to look like.

Jair Lucena
Jair Lucena
What the Biebers actually built at Coachella

Culture

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Apr 21, 2026

What the Biebers actually built at Coachella

While the internet debated Justin’s set, Rhode quietly ran a parallel play — turning Coachella into a multi million dollar brand moment for the couple.

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
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Stay ahead of the brand moves that matter.
Delivered every Thursday.

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About Us
Advertise
Authors

Info
Lento Agency
Work
Contact Us

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