The Weekly Rundown: Your algorithm and the manosphere have more in common than you think
Also: the Airbnb ad we made without shooting a single frame, Rocky on why no is worth more than the deal, and Graza's first real campaign after four years of avoiding them.
Graza spent four years avoiding ads. Then they made some.
The squeeze bottle brand that won on vibes just bet its mayo launch on broadcast TV — which is either a sign they've grown up or that Hellmann's is scarier than it looks.
Your algorithm and the manosphere have more in common than you think
Louis Theroux went inside the manosphere and found lonely young men being sold significance by salesmen. The uncomfortable part isn't what he found. It's how familiar the model looks from the outside.
We made a spec ad for Airbnb without shooting a single frame
Somewhere between client projects we asked ourselves what it would look like to build a real campaign from scratch — strategy to screen, zero budget, zero original footage. This is the answer.
The Weekly Rundown: Athletes stopped being the product. They became the platform.
Also: How to lose an Oscar in ten days, the Nike x IKEA collection that never existed, and Saucony’s four-minute film about running that barely mentions running.
Athletes stopped being the product. They became the platform.
From David Falk's 1985 royalty clause to Flau'jae Johnson's equity stake — why the commercial relationship between brands and human attention is being permanently repriced.
