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Fonts that caught our attention in April

Inspiration

Apr 20, 2026

Fonts that caught our attention in April

Four releases from foundries that actually had something to say this month — industrial grit, pre-modernist friction, a Futura successor that works, and one free option that keeps punching above its weight class.

Valentina Borroni

Pinterest's new campaign has one message: get off your phone

Campaigns

Apr 20, 2026

Pinterest's new campaign has one message: get off your phone

The "go offline" campaign is smart positioning and a transparent corporate maneuver. Both things are true, and that's what makes it interesting.

Tom Mackay

The Weekly Rundown: Rory McIlroy's win did more for WHOOP on Masters Sunday than any campaign ever could

The Rundown

Apr 16, 2026

The Weekly Rundown: Rory McIlroy's win did more for WHOOP on Masters Sunday than any campaign ever could

Also: why the beauty industry's skin science claims are finally catching up with it, how Spotify put goosebumps on a billboard, and the Amazon's brand identity hiding in plain sight.

Tom Mackay

Rory McIlroy's win did more for WHOOP on Sunday than any campaign ever could

Deep Dive

Apr 16, 2026

Rory McIlroy's win did more for WHOOP on Sunday than any campaign ever could

How a screenless wristband worth $10 billion rewired sports marketing by making athletes investors instead of spokespeople

Tom Mackay

Inspiration

Apr 15, 2026

The Amazon wrote its own brand. FutureBrand just found the letters.

How 25,000 kilometers of river became a typeface, and why the best detail has nothing to do with satellites

Tom Mackay

Skin doesn't lie, even when your brands did

Culture

Apr 15, 2026

Skin doesn't lie, even when your brands did

How K-beauty didn't just change what we put on our faces — it changed what we demand from any brand that asks for our trust

Lucía Rivas Alfonzo

Spotify put goosebumps on a billboard and let your body do the rest

Campaigns

Apr 13, 2026

Spotify put goosebumps on a billboard and let your body do the rest

In a year of synthetic everything, a team in Cape Town got a freezer, some feathers and a camera — and made the most honest case for Premium Spotify has ever put out

Tom Mackay

The Weekly Rundown: The best creative work in the world isn't coming from New York or London. It never was.

The Rundown

Apr 9, 2026

The Weekly Rundown: The best creative work in the world isn't coming from New York or London. It never was.

Also: the beauty industry's most expensive open secret, stealing soul for your packaging mockups, and Messi, Ronaldo, Mbappé and Vinícius Jr. immortalised in LEGO.

Tom Mackay

The LATAM creative revolution didn't start at Cannes. It started in 1928.

Deep Dive

Apr 9, 2026

The LATAM creative revolution didn't start at Cannes. It started in 1928.

A Brazilian manifesto written nearly a hundred years ago describes exactly how the world's best creative work gets made. The industry is only just catching up

Tom Mackay

Archive

Fonts that caught our attention in April

Pinterest's new campaign has one message: get off your phone

The Weekly Rundown: Rory McIlroy's win did more for WHOOP on Masters Sunday than any campaign ever could

Rory McIlroy's win did more for WHOOP on Sunday than any campaign ever could

The Amazon wrote its own brand. FutureBrand just found the letters.

Skin doesn't lie, even when your brands did

Spotify put goosebumps on a billboard and let your body do the rest

The Weekly Rundown: The best creative work in the world isn't coming from New York or London. It never was.

The LATAM creative revolution didn't start at Cannes. It started in 1928.

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