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The Weekly Rundown: How Yeti charged 10x and made it feel obvious

The Rundown

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Mar 26, 2026

The Weekly Rundown: How Yeti charged 10x and made it feel obvious

Also: cancel culture's complicated sequel, fonts worth knowing before everyone else does, and the most obsessive tequila ad ever made.

Tom Mackay
Tom Mackay
Yeti Playbook: How Yeti charged 10x and made it feel obvious

Deep Dive

+1

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Mar 26, 2026

Yeti Playbook: How Yeti charged 10x and made it feel obvious

Two brothers from Texas ignored every rule of commodity markets, charged ten times the going rate, and let a grizzly bear make their case. Culture did the rest.

Tom Mackay
Tom Mackay
The culture of cancellation has a sequel

Culture

+1

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Mar 25, 2026

The culture of cancellation has a sequel

The internet that destroys a reputation in 72 hours is the same internet that documents the comeback. It was always building the audience for both.

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
Fonts worth licensing right now in March

Inspiration

+1

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Mar 24, 2026

Fonts worth licensing right now in March

Four typefaces earning their keep this month — from a Buenos Aires collective's variable masterpiece to Google finally releasing its most-tested UI font to the public.

Natalia Gomez Uyabán
Natalia Gomez Uyabán
Patrón hired Guillermo del Toro to film a tequila pour

Campaigns

+1

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Mar 23, 2026

Patrón hired Guillermo del Toro to film a tequila pour

His first commercial. Apparently his last — and BBH USA built an entire campaign around that fact.

Tom Mackay
Tom Mackay
The Weekly Rundown: Your algorithm and the manosphere have more in common than you think

The Rundown

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Mar 19, 2026

The Weekly Rundown: Your algorithm and the manosphere have more in common than you think

Also: the Airbnb ad we made without shooting a single frame, Rocky on why no is worth more than the deal, and Graza's first real campaign after four years of avoiding them.

Tom Mackay
Tom Mackay
A$AP Rocky's rebellion as craft: Why saying no is worth $2M a campaign

Deep Dive

+1

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Mar 19, 2026

A$AP Rocky's rebellion as craft: Why saying no is worth $2M a campaign

How a kid from Harlem who studied Raf Simons on Tumblr ended up the only rapper Chanel wanted.

Jair Lucena
Jair Lucena
Graza spent four years avoiding ads. Then they made some.

Campaigns

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Mar 19, 2026

Graza spent four years avoiding ads. Then they made some.

The squeeze bottle brand that won on vibes just bet its mayo launch on broadcast TV — which is either a sign they've grown up or that Hellmann's is scarier than it looks.

Tom Mackay
Tom Mackay
Your algorithm and the manosphere have more in common than you think

Culture

+1

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Mar 18, 2026

Your algorithm and the manosphere have more in common than you think

Louis Theroux went inside the manosphere and found lonely young men being sold significance by salesmen. The uncomfortable part isn't what he found. It's how familiar the model looks from the outside.

Tom Mackay
Tom Mackay
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Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links



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Lento Agency
Work
Contact Us

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