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The Weekly Rundown: Getting found when AI does the searching

The Rundown

Oct 8, 2026

The Weekly Rundown: Getting found when AI does the searching

Also: thrifting as a slot machine with a conscience, the industry's quiet fear of colour, and Oat Cult answering Quaker's entrance with a medieval horror film.

Tom Mackay

AI search won't wait: BrandViz on the new search era

Deep Dive

Oct 7, 2026

AI search won't wait: BrandViz on the new search era

What gets your brand recommended by ChatGPT, Claude and Gemini? Two former Googlers explain where to start.

Tom Mackay

Inspiration

Oct 7, 2026

Why is everyone afraid of colour?

We’ve mistaken restraint for taste, neutrality for sophistication, and ended up designing a world that’s harder to feel and easier to forget.

Emi Cerutti

Oat Cult answered Quaker’s entrance with a medieval horror film

Campaigns

Oct 6, 2026

Oat Cult answered Quaker’s entrance with a medieval horror film

A probiotic oats startup is betting that folk horror and a tiramisu flavour can do what a media budget can't.

Jair Lucena

Thrifting is a slot machine with a conscience

Culture

Oct 6, 2026

Thrifting is a slot machine with a conscience

The secondhand boom runs on the same dopamine as Shein's 4,700 daily drops. The difference is that the thrift store can actually run out.

Lucía Rivas Alfonzo

The Weekly Rundown: Why every founder is posting and almost nobody is listening

The Rundown

Oct 1, 2026

The Weekly Rundown: Why every founder is posting and almost nobody is listening

Also: Gap wanting to be in the room when you pick your favourite, Peloton proving the best endorsement doesn't feel like one, and the fonts actually worth licensing in September.

Tom Mackay

Why every founder is posting and almost nobody is listening

Opinion

Oct 1, 2026

Why every founder is posting and almost nobody is listening

Founders are now expected to run the company and be its media channel, and most of what they post is forgettable. The few whose voices last built them on proof their customers can verify.

Tom Mackay

Peloton found that the best endorsement doesn't feel like one. Miley's proof.

Campaigns

Oct 1, 2026

Peloton found that the best endorsement doesn't feel like one. Miley's proof.

A campaign lands differently when the relationship was already real.

Jair Lucena

Gap wants to be in the room when you pick your favorite

Culture

Oct 1, 2026

Gap wants to be in the room when you pick your favorite

With Fashiontainment, the brand is buying a seat at a boy band's origin story.

Lucía Rivas Alfonzo

Archive

The Weekly Rundown: Getting found when AI does the searching

AI search won't wait: BrandViz on the new search era

Why is everyone afraid of colour?

Oat Cult answered Quaker’s entrance with a medieval horror film

Thrifting is a slot machine with a conscience

The Weekly Rundown: Why every founder is posting and almost nobody is listening

Why every founder is posting and almost nobody is listening

Peloton found that the best endorsement doesn't feel like one. Miley's proof.

Gap wants to be in the room when you pick your favorite

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