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The Weekly Rundown: Human taste will save your brand soul

The Rundown

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May 21, 2026

The Weekly Rundown: Human taste will save your brand soul

Also: four women who were right about something small that sold for billions, the best ad hiding inside our masculinity panic, and our monthly list of nice things worth your attention.

Tom Mackay
Tom Mackay
Human taste will save your brand soul

Opinion

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May 21, 2026

Human taste will save your brand soul

Why the brands that matter next will be the ones that couldn't have been prompted into existence.

Jair Lucena
Jair Lucena
McCain found the brief hiding inside our masculinity panic

Campaigns

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May 20, 2026

McCain found the brief hiding inside our masculinity panic

'The Dad Joke Effect' by adam&eve\TBWA encourages fathers of pre-teen sons to keep them close through laughter and it's absolutely brilliant.

Tom Mackay
Tom Mackay
Curated list of nice things - May edition

Inspiration

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May 20, 2026

Curated list of nice things - May edition

Objects, spaces and the occasional weird idea we couldn't scroll past.

Natalia Gomez Uyabán
Natalia Gomez Uyabán
4 women were right about something small. Then it sold for billions.

Culture

+1

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May 20, 2026

4 women were right about something small. Then it sold for billions.

Corporations could replicate it in a lab by Tuesday. They paid anyway. So what were they actually buying?

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
The Weekly Rundown: How entertainment brands are winning big time

The Rundown

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May 14, 2026

The Weekly Rundown: How entertainment brands are winning big time

Also: the power couple quietly building modern luxury's infrastructure, the best brand film of the World Cup before a ball's been kicked, and the inspiration workflow that changed how our team thinks.

Tom Mackay
Tom Mackay
How entertainment brands are winning big time

Deep Dive

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May 14, 2026

How entertainment brands are winning big time

The Entertainment Index 2026 is out and it puts numbers on what most brand strategies haven't caught up with yet.

Tom Mackay
Tom Mackay
The inspiration workflow that changed how our team thinks

Inspiration

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May 13, 2026

The inspiration workflow that changed how our team thinks

Why we moved our entire inspiration workflow to Cosmos — and what happened when the whole team came with us

Natalia Gomez Uyabán
Natalia Gomez Uyabán
Meet the Gredes: the power couple building modern luxury’s infrastructure

Culture

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May 12, 2026

Meet the Gredes: the power couple building modern luxury’s infrastructure

While the headlines chase celebrity, Jens and Emma Grede are building the infrastructure that converts that attention into a machine for scaling relevance into value globally.

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
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Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links



Info
Lento Agency
Work
Contact Us

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