Logo
Logo
Login
Subscribe
latest
branding
design
campaigns
culture & lifestyle
about
about
airplane-takeoff

start here

Welcome to Brand Matters.

heart

authors

Get to know the writers

hands-praying

advertise

Direct access to your people.

sunglasses

community

(Coming soon)

Logo

Archive

All Posts

Curated list of nice things - August

Inspiration

+1

/

Aug 25, 2026

Curated list of nice things - August

Our monthly collection of objects, ideas and details we think deserve your attention.

Valentina Borroni
Valentina Borroni
Premium but accessible is two people's opinions stapled together

Agency Life

+1

/

Aug 25, 2026

Premium but accessible is two people's opinions stapled together

Every vague brief is a disagreement that got flattened before it reached you. Here's how to unflatten it in ninety seconds.

Aneley Bandelli
Aneley Bandelli
The Weekly Rundown: The psychology of gear acquisition syndrome

The Rundown

/

Aug 20, 2026

The Weekly Rundown: The psychology of gear acquisition syndrome

Also: what everyone's watching women shrink again is really about, the fonts actually worth licensing this month, and the department store that treated bargain hunting as a condition to be treated.

Tom Mackay
Tom Mackay
JCPenney diagnosed off-price shopping as a form of self-harm and built a retreat to fix it

Campaigns

+1

/

Aug 19, 2026

JCPenney diagnosed off-price shopping as a form of self-harm and built a retreat to fix it

Six real shoppers, a clothing cleanse and a trust fall later, the department store makes its case for why cheap and reliable aren't the same purchase.

Tom Mackay
Tom Mackay
Fonts actually worth licensing in August

Inspiration

+1

/

Aug 18, 2026

Fonts actually worth licensing in August

A slimmed-down Dinamo system, a brutalist stencil from Blaze Type, an inflated Art Deco icon and a Softdrive serif cleverer than it lets on. Four worth licensing this month.

Natalia Gomez Uyabán
Natalia Gomez Uyabán
The psychology of gear acquisition syndrome

Opinion

+1

/

Aug 18, 2026

The psychology of gear acquisition syndrome

Why we buy the gear before we do the thing — and how the best brands designed the ladder we climb.

Tom Mackay
Tom Mackay
Everyone's watching women shrink again

Culture

+1

/

Aug 18, 2026

Everyone's watching women shrink again

Body positivity didn't end. It was only ever a truce, and the truce just ran out.

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
The Weekly Rundown: Poppi ditched every wellness convention and won

The Rundown

/

Aug 12, 2026

The Weekly Rundown: Poppi ditched every wellness convention and won

Also: one ballot, one flesh, why your Wi-Fi in Bali beats your office's, and the billboard Netflix trapped a man in for three days — and it worked.

Tom Mackay
Tom Mackay
Netflix trapped a man in a billboard for three days and it worked

Campaigns

+1

/

Aug 11, 2026

Netflix trapped a man in a billboard for three days and it worked

A bathrobe, a stack of books and a whiteboard for talking to the traffic below. The film he was up there advertising had already started streaming without him.

Tom Mackay
Tom Mackay
Load more

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links

About
Advertise
Authors

Info

Lento Agency
Work
Contact Us

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links
About Us
Advertise
Authors

Info
Lento Agency
Work
Contact Us

© 2026 Lento Agency.
beehiivPowered by beehiiv