Logo
Logo
Login
Subscribe
latest
branding
design
campaigns
culture & lifestyle
about
about
airplane-takeoff

start here

Welcome to Brand Matters.

heart

authors

Get to know the writers

hands-praying

advertise

Direct access to your people.

sunglasses

community

(Coming soon)

Logo

Archive

All Posts

The Language of Flavor

Culture

+1

/

Aug 14, 2025

The Language of Flavor

How three brands preserve, translate and rebel with their culture.

Tom Mackay
Tom Mackay
Make Me Feel It: When Brands Stop Talking and Start Living

Opinion

+1

/

Aug 7, 2025

Make Me Feel It: When Brands Stop Talking and Start Living

Why your brain chooses Subway's smell over your logo and the smart brands that figured this out.

Tom Mackay
Tom Mackay
How Bad Bunny Made Going Home the Ultimate Flex in Branding

Deep Dive

+2

/

Jul 31, 2025

How Bad Bunny Made Going Home the Ultimate Flex in Branding

The branding playbook that turned cultural values into $200M and made the world come to Puerto Rico

Tom Mackay
Tom Mackay
Nomads Before Wi-Fi: What the Originals Got Right

Culture

+1

/

Jul 24, 2025

Nomads Before Wi-Fi: What the Originals Got Right

Ancient nomads didn't move to escape Monday meetings. They moved to survive. The difference changes everything about how you should.

Tom Mackay
Tom Mackay
The Safety Trap: Why Playing It Safe Is Killing Your Brand

Opinion

+1

/

Jul 17, 2025

The Safety Trap: Why Playing It Safe Is Killing Your Brand

How Liquid Death, Graza, and Dr. Squatch escaped the beige trap

Tom Mackay
Tom Mackay
AI Isn't Killing Creativity. We Already Did That.

Tips

+1

/

Jul 10, 2025

AI Isn't Killing Creativity. We Already Did That.

While everyone panics about algorithms, the real problem is hiding in plain sight. Plus, why this creates a massive opportunity...

Tom Mackay
Tom Mackay
What I Learned About Coffee Living With Ethiopian Families for Two Months

Culture

+1

/

Jul 3, 2025

What I Learned About Coffee Living With Ethiopian Families for Two Months

From three-hour ceremonies to wartime resilience: lessons from coffee's birthplace

How Netflix Turned F1 Into The Greatest Soap Opera Ever Made

Deep Dive

+1

/

Jun 26, 2025

How Netflix Turned F1 Into The Greatest Soap Opera Ever Made

The storytelling formula that created 70 million fans who don't watch races

Tom Mackay
Tom Mackay
Nepo Baby or Beauty Mogul? The Rise of Hailey Bieber’s Rhode

Deep Dive

+1

/

Jun 19, 2025

Nepo Baby or Beauty Mogul? The Rise of Hailey Bieber’s Rhode

Rhode launched with 3 products, no retail stores, and a vibe so dialled in that e.l.f. wrote the cheque. This is how it happened.

Tom Mackay
Tom Mackay
Load more

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links

About
Advertise
Authors

Info

Lento Agency
Work
Contact Us

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links
About Us
Advertise
Authors

Info
Lento Agency
Work
Contact Us

© 2026 Lento Agency.
beehiivPowered by beehiiv