Logo
Logo
Login
Subscribe
latest
branding
design
campaigns
culture & lifestyle
about
about
airplane-takeoff

start here

Welcome to Brand Matters.

heart

authors

Get to know the writers

hands-praying

advertise

Direct access to your people.

sunglasses

community

(Coming soon)

Logo

Archive

All Posts

The Weekly Rundown: How entertainment brands are winning big time

The Rundown

/

May 14, 2026

The Weekly Rundown: How entertainment brands are winning big time

Also: the power couple quietly building modern luxury's infrastructure, the best brand film of the World Cup before a ball's been kicked, and the inspiration workflow that changed how our team thinks.

Tom Mackay
Tom Mackay
How entertainment brands are winning big time

Deep Dive

+1

/

May 14, 2026

How entertainment brands are winning big time

The Entertainment Index 2026 is out and it puts numbers on what most brand strategies haven't caught up with yet.

Tom Mackay
Tom Mackay
The inspiration workflow that changed how our team thinks

Inspiration

+2

/

May 13, 2026

The inspiration workflow that changed how our team thinks

Why we moved our entire inspiration workflow to Cosmos — and what happened when the whole team came with us

Natalia Gomez Uyabán
Natalia Gomez Uyabán
Meet the Gredes: the power couple building modern luxury’s infrastructure

Culture

+1

/

May 12, 2026

Meet the Gredes: the power couple building modern luxury’s infrastructure

While the headlines chase celebrity, Jens and Emma Grede are building the infrastructure that converts that attention into a machine for scaling relevance into value globally.

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
The World Cup hasn't even started and Adidas has already won it

Campaigns

+1

/

May 12, 2026

The World Cup hasn't even started and Adidas has already won it

Fifty-six million views in five days. A five-minute film that's already entered the conversation with the greatest World Cup ads ever made.

Tom Mackay
Tom Mackay
The Weekly Rundown: The $20 smoothie and the weaponization of wellness

The Rundown

/

May 7, 2026

The Weekly Rundown: The $20 smoothie and the weaponization of wellness

Also: Blake Lively's anatomy of a slow-motion fall, Lay's figured out how to make Messi feel like your mate and how do you make something look real when the default is now fake.

Tom Mackay
Tom Mackay
The $20 smoothie and the weaponization of wellness

Opinion

+1

/

May 7, 2026

The $20 smoothie and the weaponization of wellness

A $6.8 trillion industry built on ancient practices, a growing class divide, and an empty space that neither side of the market has figured out yet.

Jair Lucena
Jair Lucena
Lay's figured out how to make Messi feel like your mate

Campaigns

+1

/

May 7, 2026

Lay's figured out how to make Messi feel like your mate

While every other sponsor fights for pitch-side boards, Lay's built a WhatsApp group. Ten million people joined before the tournament even started.

Tom Mackay
Tom Mackay
Blake Lively: Anatomy of a slow-motion fall

Culture

+1

/

May 6, 2026

Blake Lively: Anatomy of a slow-motion fall

When a perfectly curated image starts to slip, everything that once felt under control begins to unravel. For years, it all seemed seamless—until it didn’t. This is how a fall unfolds in real time.

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
Load more

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links

About
Advertise
Authors

Info

Lento Agency
Work
Contact Us

Stay ahead of the brand moves that matter.
Delivered every Thursday.

Quick Links
About Us
Advertise
Authors

Info
Lento Agency
Work
Contact Us

© 2026 Lento Agency.
beehiivPowered by beehiiv