The Weekly Rundown: The $20 smoothie and the weaponization of wellness
Also: Blake Lively's anatomy of a slow-motion fall, Lay's figured out how to make Messi feel like your mate and how do you make something look real when the default is now fake.
When a perfectly curated image starts to slip, everything that once felt under control begins to unravel. For years, it all seemed seamless—until it didn’t. This is how a fall unfolds in real time.
The Weekly Rundown: How ASICS went from a $27M loss to beating Nike on margin
Also: how Rosalía turned a concert into a living gallery of Goya and Degas, the golden age of title design, and Marc Jacobs turning a bag launch into a scripted drama.
Marc Jacobs taps Rachel Sennott to launch Scene Bag with scripted microdrama
The writer-actress behind Bottoms and I Love LA brings her signature register — desperate visibility-chasing, played for laughs — to the brand's first episodic content platform.
LUX: Rosalía’s stage as a living gallery of art and power
The Spanish artist whose shows sell out in minutes has created a paradox: a mass spectacle that functions as legitimate fine art without ever stopping being a concert.
