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The Weekly Rundown: Clip it or forget bout It

The Rundown

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Jul 16, 2026

The Weekly Rundown: Clip it or forget bout It

Also: the five-dollar hair tie Haaland turned into the last believable luxury, the lone-genius myth Daft Punk, Björk and Gaga quietly killed, and La Colombe swearing it's the coffee when it obviously isn't.

Tom Mackay
Tom Mackay
Inside the clipping economy: the industry turning 3 seconds into millions of views

Opinion

+1

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Jul 15, 2026

Inside the clipping economy: the industry turning 3 seconds into millions of views

The right fifteen seconds from a three-hour livestream beats anything a production budget could manufacture. That's the entire thesis of an industry most brands still don't know exists.

Jair Lucena
Jair Lucena
Must be the coffee. And guess what, it isn't.

Campaigns

+1

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Jul 8, 2026

Must be the coffee. And guess what, it isn't.

When brands stop casting characters and start telling the stories of real communities, advertising becomes culture.

Jair Lucena
Jair Lucena
Haaland and the last believable luxury

Culture

+1

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Jul 8, 2026

Haaland and the last believable luxury

He's the story of this World Cup. So why can't anyone stop talking about his $5 hair tie?

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
You don't style an icon into existence

Inspiration

+1

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Jul 7, 2026

You don't style an icon into existence

Daft Punk's helmet, Björk's album cover, the shoes Gaga couldn't walk in — three design legends, and not one of them was the work of a single mind. A look at why the lone-genius creative is a myth the best work never believed.

Natalia Gomez Uyabán
Natalia Gomez Uyabán
The Weekly Rundown: Your brand is probably invisible to half your customers right now

The Rundown

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Jul 2, 2026

The Weekly Rundown: Your brand is probably invisible to half your customers right now

Also: the fantasy of the simple life, June's edit of nice things, and the Wild ad brave enough to finish "drier than a nun's..."

Tom Mackay
Tom Mackay
Your brand is probably invisible to half your customers right now

Opinion

+1

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Jul 2, 2026

Your brand is probably invisible to half your customers right now

How AI quietly became the front door to discovery—and why most brands haven't walked through it yet.

Tom Mackay
Tom Mackay
The fantasy of the simple life

Culture

+1

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Jul 1, 2026

The fantasy of the simple life

Agritourism, digital detox retreats and gardening-themed plates are selling us a return to the land. What we're actually paying for is an afternoon without anyone saying "automated workflow."

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
Curated list of nice things - June edition

Inspiration

+1

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Jul 1, 2026

Curated list of nice things - June edition

Our monthly collection of objects, ideas and details we think deserve your attention.

Valentina Borroni
Valentina Borroni
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Stay ahead of the brand moves that matter.
Delivered every Thursday.

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About Us
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Authors

Info
Lento Agency
Work
Contact Us

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