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Feb 5, 2026
Anthropic weaponized OpenAI's most controversial decision three weeks after it happened—which is either brilliant timing or easy opportunism
The Rundown
Jan 29, 2026
We took January to rethink what Brand Matters should be. Turns out you can't fit real analysis into a weekly rundown. Read this week's full issue
Opinion
Jan 28, 2026
How Nike, Spotify, and Starbucks became local natives with global superpowers
AGIT8 bets that joy sells better than PRs when everyone's tired of toxic fitness culture
VCCP's eight-year platform keeps working because imperfect gestures beat manufactured sentiment
The work proves discomfort scales better than aspiration when you're selling to people who already have everything
Culture
Five stories that shifted how brands operate this week—from Apple's $13 bet against Adobe to the moment ChatGPT turned helpful answers into ad space.
Five stories that show how brands are moving faster, building smarter, and solving problems no one else noticed.
Jan 24, 2026
