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Culture

Jun 2, 2026

Even sleep is a project now

Wellness used to be about feeling better. Now it's about doing more. From mouth tape to sleep scores, a new culture of self-optimisation has turned even rest into another task on the to-do list.

Lucía Rivas Alfonzo

Campaigns

Jun 2, 2026

Every brand is racing to sound human. Etsy already is one.

When the anti-AI wave recedes and everyone who surfed it moves on to the next positioning, Etsy won't need a new campaign. The marketplace they've built is their entire argument.

Jair Lucena

Inspiration

Jun 1, 2026

Fonts actually worth licensing in May

Four typefaces worth licensing this month — from Type of Feeling's quietly authoritative condensed serif to Blaze Type's dark editorial system, now gone global.

Natalia Gomez Uyabán

The Weekly Rundown: Stop treating UGC like an afterthought

The Rundown

May 28, 2026

The Weekly Rundown: Stop treating UGC like an afterthought

Also: the epidemic of sameness hiding inside every brand collab you've seen this year, duck noodles and an unexpected design lesson from Thailand, and Four Seasons making public health content Gen Z actually watches.

Tom Mackay

Your customers are your best marketers. Most brands have no idea.

Deep Dive

May 28, 2026

Your customers are your best marketers. Most brands have no idea.

How the brands pulling ahead stopped missing the content their customers were already making

Tom Mackay

Culture

May 28, 2026

The epidemic of sameness: when brand collaborations became substitutes

Crocs put donuts on your feet. Arc'teryx put fireworks on a Tibetan mountain. Wuthering Heights got a Maude candle that smells like the moors.

Lucía Rivas Alfonzo

Four Seasons turned a public health brief into something Gen Z actually want to watch

Campaigns

May 26, 2026

Four Seasons turned a public health brief into something Gen Z actually want to watch

AI-generated STI monsters and a giant baby solved a public health messaging problem that's been failing for a decade.

Tom Mackay

Thailand, duck noodles, and everything I didn't expect to learn about design

Inspiration

May 26, 2026

Thailand, duck noodles, and everything I didn't expect to learn about design

From Bangkok street stalls to Koh Tao duck noodles — why the best creative inspiration rarely comes from a mood board.

Valentina Borroni

The Rundown

May 21, 2026

The Weekly Rundown: Human taste will save your brand soul

Also: four women who were right about something small that sold for billions, the best ad hiding inside our masculinity panic, and our monthly list of nice things worth your attention.

Tom Mackay

Archive

Even sleep is a project now

Every brand is racing to sound human. Etsy already is one.

Fonts actually worth licensing in May

The Weekly Rundown: Stop treating UGC like an afterthought

Your customers are your best marketers. Most brands have no idea.

The epidemic of sameness: when brand collaborations became substitutes

Four Seasons turned a public health brief into something Gen Z actually want to watch

Thailand, duck noodles, and everything I didn't expect to learn about design

The Weekly Rundown: Human taste will save your brand soul

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