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You don't style an icon into existence

Inspiration

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Jul 7, 2026

You don't style an icon into existence

Daft Punk's helmet, Björk's album cover, the shoes Gaga couldn't walk in — three design legends, and not one of them was the work of a single mind. A look at why the lone-genius creative is a myth the best work never believed.

Natalia Gomez Uyabán
Natalia Gomez Uyabán
The Weekly Rundown: Your brand is probably invisible to half your customers right now

The Rundown

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Jul 2, 2026

The Weekly Rundown: Your brand is probably invisible to half your customers right now

Also: the fantasy of the simple life, June's edit of nice things, and the Wild ad brave enough to finish "drier than a nun's..."

Tom Mackay
Tom Mackay
Your brand is probably invisible to half your customers right now

Opinion

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Jul 2, 2026

Your brand is probably invisible to half your customers right now

How AI quietly became the front door to discovery—and why most brands haven't walked through it yet.

Tom Mackay
Tom Mackay
The fantasy of the simple life

Culture

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Jul 1, 2026

The fantasy of the simple life

Agritourism, digital detox retreats and gardening-themed plates are selling us a return to the land. What we're actually paying for is an afternoon without anyone saying "automated workflow."

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
Curated list of nice things - June edition

Inspiration

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Jul 1, 2026

Curated list of nice things - June edition

Our monthly collection of objects, ideas and details we think deserve your attention.

Valentina Borroni
Valentina Borroni
Wild Deodorant promises to make you drier than a nun’s 🫢

Campaigns

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Jul 1, 2026

Wild Deodorant promises to make you drier than a nun’s 🫢

You don't always have to say it. Let the nun do it.

Tom Mackay
Tom Mackay
The Weekly Rundown: How to find the angle your category is missing

The Rundown

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Jun 25, 2026

The Weekly Rundown: How to find the angle your category is missing

Also inside: the week Cannes stopped fearing AI, the quiet death of the monoculture, June's fonts worth licensing, and Loewe without its visionary.

Tom Mackay
Tom Mackay
Everyone is watching something else

Culture

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Jun 24, 2026

Everyone is watching something else

The internet split culture into a billion private editions, then convinced each of us we were reading the front page.

Lucía Rivas Alfonzo
Lucía Rivas Alfonzo
What happens when you take the visionary out?

Deep Dive

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Jun 24, 2026

What happens when you take the visionary out?

Everyone is replaceable" is what you tell yourself — until your best creative walks out the door. Jonathan Anderson's exit from Loewe is the rare case where the person who left had already made sure the work could stay.

Jair Lucena
Jair Lucena
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Stay ahead of the brand moves that matter.
Delivered every Thursday.

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Contact Us

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